AI Assistant Memory for Business Owners

Maya, the AI assistant inside Entagl, has a memory: she keeps the lasting things you tell her, like how you want reports or who on your team handles refunds, so you don't repeat yourself in every chat. People are right to ask what an AI keeps. In a 2023 Pew Research Center survey of 5,101 US adults, 81% of those who had heard of AI said the information companies collect will be used in ways people aren't comfortable with, and 70% had little or no trust in companies to use AI responsibly.

So you can read every memory on one screen, correct it, mark it no longer true, or wipe it. She's built not to keep customer details: phone numbers and emails are blocked outright, and facts about a named customer are dropped when she learns from your chats. Nothing she remembers changes what your AI employees tell customers. So this Maya guide spends as much time on what she won't keep as on what she will.

What does Maya remember?

Short, self-contained facts about working with you, in your own words. On her memory screen they sit under About you, About the business and About your team, and each one has a type:

Preference: "Send me reports as a short list."
Decision: "We stopped home visits in March."
Said no to: "Don't suggest a loyalty program again."
Goal: "We want more weekday bookings."
About the business: "We never take same-day bookings."
Where things are: "Supplier invoices go in the shared Drive folder."

The simplest way to add one is to ask:

You: Remember: send me reports as a short list.

Maya: Got it. Short lists from now on.

A "Saved to memory" chip appears under her reply, with an Undo. From then on she uses it in your chats and in voice sessions with her.

How does she learn without being told?

Memory is on by default, and Maya picks things up as you work:

About 30 minutes after a chat goes quiet, she reads back through what you wrote and looks for facts worth keeping.
She works from your words. A memory has to come from something someone on your team wrote. Her own replies never count. A bare "ok" never becomes a memory on its own, but if Maya suggests something and you clearly say yes, she can save it, with your yes as the source.
When she isn't sure, the memory waits for your OK with two buttons: Keep it or Don't keep. That card quotes the message it came from as "Their words". Business facts a team member adds also wait for the owner or an admin.
Older chats got a warning first. Accounts that already had chats when memory arrived saw a one-time notice, and Maya waited 72 hours before reading them, so anyone could switch learning off first.

Two switches control this. Learn from my chats belongs to each person: turn it off and Maya only remembers what you ask her to. Remember things between chats covers the whole workspace, and only the owner or an admin can change it.

Memory is hard for any AI. Our look at the 2026 agent memory benchmarks shows the best systems still get facts wrong, which is why every memory here shows its source.

What does she refuse to store?

Some things are blocked before they're ever saved:

You say	What happens
"We don't do home visits."	Saved, as a fact about the business
"The supplier's number is +90 532 000 0000."	Refused. Memories can't hold phone numbers
"Email invoices to accounts@example.com."	Refused. No email addresses
"Our booking system password is ..."	Refused. Passwords and API keys never become memory
"Ayşe Kaya prefers morning slots."	Dropped when she learns from your chats (a memory you add by hand isn't checked for names). Details about a customer belong in their contact notes, which Maya can add with your approval
"Set the consultation to $80."	Not memory at all. That's a price change, and it comes to you as an approval card
"We close at 2 on Fridays."	Not memory either. Opening hours live in your business settings, so Maya offers to update them as an approval card

The customer rule matters most. In Cisco's 2025 Data Privacy Benchmark Study of 2,600+ privacy and security professionals, 31% reported customer names or information being entered into generative AI tools. A memory that soaked those up would keep them. Maya's filters run first: phone numbers and emails are blocked outright, and facts about a named customer are dropped when she learns from your chats.

What she keeps is stored encrypted, at up to 300 characters per memory. A workspace holds 300 business memories plus 40 per person; when it's full, delete something first.

How do you see, fix or wipe what she remembers?

Click the gear icon at the top of Maya's panel, then open What I remember. Each memory has a menu:

Action	What it does
Edit	Change the wording
No longer true	Ends it now and keeps its history ("Ahmet handles refunds" was true until it wasn't). To end it from an earlier date, tell Maya the date
History	Shows earlier versions, with a Restore button to put one back
Forget	Deletes it and its history. She won't learn it again from old chats

Under each memory, Why I remember this shows the message or messages it came from, with the date. A memory added by hand has none. To mark one as Was never true (a misunderstanding), use the Entagl phone app or just tell Maya.

Forget everything wipes all memories for the business and its people, and she won't relearn from any chat before today. Only the owner or an admin can do it, and you type FORGET to confirm.

Suggestions learned from restricted chats, like billing chats, stay hidden from other team members until they're approved.

Why doesn't memory change what customers hear?

Because they work from different sources. Your AI employees answer customers from their instructions and your business info. Memory only shapes how Maya works with you. When a memory is about how your AI should talk or behave (tone, rules, pricing, booking or customer policy, languages), the chip in chat adds: "A note for Maya. It does not change what your AI tells customers."

That keeps a passing remark like "I'm sick of discounts" from quietly rewriting how your AI talks to buyers. If you want customers to hear something different, ask Maya to change the instructions; she shows you the before and after first, as in change how your AI assistant replies, just by asking. Prices and services work the same way: keep prices, services and FAQs current.

Your AI employees are agents: as our AI agent vs chatbot explainer puts it, they act. Anything that acts on customers should run on instructions you can read and review, not on a remembered aside.

What are the limits?

HIPAA workspaces: memory is off for now.
Learning isn't free. Reading a chat that has gone quiet uses a small amount of credits. The first pass over your older chats was on us.
She can misread you. That's why each memory shows its source and can be edited or ended.
Old versions don't last forever. Versions that stopped being current are deleted after 180 days.
One business, one memory. If you run two workspaces, what she learns in one stays there.
No customer memory, by design. She's built to drop customer details, but a memory you add by hand isn't checked for names, so keep customer facts in contact notes.

Tell her one thing you're tired of repeating. Text Maya on WhatsApp and start with "Remember:".

FAQ

Can Maya remember things about my customers?

No. She's built not to keep customer details: phone numbers and emails are blocked outright, and facts about a named customer are dropped when she learns from your chats. Keep those in contact notes, which Maya can add for you as an approval card.

Does Maya's memory change what my AI tells customers?

No. Memories only help Maya work with you. To change what customers hear, ask her to change your AI's instructions, and she'll show you the change before it's made.

How do I make Maya forget everything?

Open What I remember in her settings and choose Forget everything, then type FORGET. Only the owner or an admin can do this. She deletes every memory and won't relearn from chats before that day.

Is Maya's memory included when I export my account data?

Yes. A data export includes her memories, their earlier versions and the messages each one came from.

More Maya guides

Sources: Pew Research Center, key findings about Americans and data privacy, 5,101 US adults surveyed May 15 to 21, 2023; Cisco 2025 Data Privacy Benchmark Study, 2,600+ security and privacy professionals in 12 countries, surveyed fall 2024. Product details checked November 2026.