Comments Automation
Someone comments “price”. They already have it.
Write the reply once and pick the words that trigger it. Comments Automation answers under the post, in their DMs, or both — on Instagram, Facebook and TikTok.
The problem
The same question, under every post.
“How much?” “Do you deliver?” “Link?” You answer it fifty times a week, always late, and the ones you miss quietly go and buy somewhere else.
A word triggers a reply
Pick the words that matter — “price”, “how much”, “link” — and write the reply once. When someone comments with one of them, your answer is already there.
Public reply, private message, or both
Answer under the post so everyone else reading sees it, slide into their DMs with the real detail, or do both at once — with different wording per channel if you want.
It behaves like a person, not a bot
Wait a few seconds before replying so it does not look automated, and never answer the same person twice in a day. Rules can also expire on their own when a campaign ends.
Side by side
Automations vs replying by hand
| Capability | By hand | Entagl |
|---|---|---|
| Answers within seconds, at 2am | Not included | Included |
| Replies publicly and in DMs at once | Not included | Included |
| Never misses a comment | Not included | Included |
| Same answer every time | Not included | Included |
| Works across three platforms at once | Not included | Included |
You will still reply by hand sometimes. You just will not have to.
Questions
Before your first rule
How is this different from the Comments Agent?
Automations are rules you write: a word appears, your reply goes out, exactly as you wrote it. The Comments Agent is the AI — it reads comments it has never seen before and answers them in your voice. Most businesses run both: rules for the predictable questions, the agent for everything else.
Will it reply to the same person over and over?
No. Each rule remembers who it has already answered and stays quiet for the rest of the day, so a chatty commenter never gets spammed.
Which platforms does it work on?
Instagram, Facebook and TikTok. You choose which of them each rule applies to, so a TikTok-only promo never fires on Instagram.
What if two rules match the same comment?
You put them in order and the first match wins, so a specific campaign rule can sit above your general one without the two fighting.
Getting started
How you'll start
Self-serve from the first click — your AI does the heavy lifting while you watch.
01
Create your account
Start free in a couple of clicks — no sales call, no setup project.
02
Your AI sets everything up in a short chat
Give it your website. It researches your business and configures itself — services, FAQs, opening hours and tone.
03
Connect your channels and go live
Guided connections for WhatsApp, Instagram and the rest — most teams go live the same day.
From $35/mo — published tiers, monthly credits included.
Stop typing the same reply.
See your own posts answered automatically — during the demo.