Receive Meta form leads in Contacts

Overview

This is a Facebook-to-Contacts connection. You can receive leads from campaigns you already run in Meta without creating them through Ads Co-Pilot. Enable capture for the Page that owns the form and grant Meta lead access.

Features

Use your existing Meta campaigns

New submissions from Instant Forms linked to the connected Page are saved after capture is enabled. Facebook and Instagram placements are supported. Connecting an ad account or turning on Ads Co-Pilot is not required for Page lead capture.

Keep the answers and submission history

Open Contacts to see the captured details, source and date. Custom answers appear in Contact Properties. Lead info records the form, ad and campaign when available. Entagl checks for an existing contact and fills missing values while preserving staff-entered information. Repeated submissions have their own history entries.

Choose whether to contact the lead

Capturing a lead does not send a message or start a call. In Facebook settings, open Advanced: automatic first contact. Choose an approved WhatsApp template and its values, or a Coordinator call template, delay and calling hours. Each contact method needs its own checked form consent. Missing consent, suppression rules, unavailable templates, outbound settings or billing can stop the follow-up.

Common tasks

Enable and test lead capture

About 5 min

Open Channels, choose Facebook, and connect the Page that owns the Instant Form.
Turn on Instant Form leads. Reconnect if asked and grant lead access. The switch is saved only after the required access and Page subscription checks pass.
Use Meta’s Lead Ads Testing Tool to submit one test lead for that Page and form.
Open Contacts, choose Leads only, and select Facebook form as the lead source. Open the contact to check Lead info and Contact Properties.
If you enable follow-up, test WhatsApp and calls separately with their own consent. Replies appear in Inbox. Call queue and history are in Coordinator. Detailed follow-up setup is web-only; mobile supports capture controls and lead history.

Tips

Meta lead access is required. Until Meta approves Entagl’s Advanced Access, only eligible app-role Pages can be tested. The person connecting the Page must have the relevant Page and lead access. Reconnecting does not replace Meta’s approval.

Existing campaigns can provide new submissions after capture is enabled. Historical leads already stored in Meta are not imported automatically. Turning capture off stops new submissions from being saved in Contacts; it does not stop the Meta campaign.